The tabloid has caught on with students and youngsters by carrying tailor-made and edifying columns. Weekly tabloid Metro/Man Mizaz has been well received by the youth. It also puts a premium on environment and its protection.ĭharitri has always been ahead of others when it comes to catering to the interests of youngsters. It carries features about works of Odia scientists and interesting updates on science and health technology. To address these issues, it began a weekly science page called ‘Swasthya Vigyan (Health Science). The paper has been endeavouring to drive awareness on science and healthcare. The supplement, rich with 360 degree information for children, has been a major hit with kids. It carries write-ups, drawings and paintings by children together with their photographs. It started a customized feature for children ‘Pilanka Dharitri’ to boost the cognitive faculties of children.
Besides weekly capsule ‘Vichitraa’, it carries daily doses on film, television, yatra and music. Experts’ views on a variety of subjects such as seasonal paddy, vegetables, horticulture, bee-keeping, pisciculture, dairy and poultry farming and drip irrigation/water conservation are regularly included.ĭharitri’s entertainment pages are a feast for its readers. It is the first and till now the only Odia daily to carry a special weekly feature page on agriculture ‘Krushi Jeevan’ that covers a wide array of content such as organic farming, high yield variety seeds and research-based agri-information that are practical and are being used by farmers across the state. Swearing by this maxim, Dharitri devotes a significant chunk of its space to news and features on farming. Here, the progress of farmers is tantamount to the progress of the state. Dharitri has been carrying on its campaign to ensure that women get their voice heard. The spirit of Urja is retained in the pages of the publication even today. It also carries regular features for leisurely read and children’s content such as short stories, poems, general knowledge and world events, among others.ĭharitri has always espoused the cause of woman empowerment what with its campaign ‘Urja’ (Itz your world), an annual event bringing together girl students from all parts of the state. It has also given space to new political and economic thoughts that have helped the paper to consistently keep a step ahead of competitors. Going beyond carrying features of known writers and columnists, it has provided a platform to numerous budding writers through ‘Sahityayana’, a fortnightly literary supplement. Its weekly special issues such as Sunday Supplement, Children’s Pullout and Literature Supplement have been a huge draw to this day.įrom day one, the paper has strived to enrich Odia language and literature.
Dharitri made a new beginning in the history of Odia journalism by carrying a special page every day of the week on Youth, Agriculture, Business, Health & Science and such, going far beyond the daily chores of dishing out plain vanilla news.
It continues to maintain leadership and hold over readers in urban and the state’s countryside. Riding on a potpourri of content starting with mint fresh news, infotainment, business features to sports tid-bits, literature and literary critiques, it became number one paper in the capital city, both in terms of numbers and quality of its reportage. Soon, it became the mouthpiece of the subaltern, in sharp contrast to contemporary dailies that lived off political patronage.Īs the only impartial Odia newspaper of the state, Dharitri could fast endear itself to vast multitudes of youth, and was the first newspaper to launch special pages and features keeping in mind nuanced interests of its subscribers. The paper found its real mojo in late 80s and early 90s of the last century under the guidance of present Editor Tathagata Satpathy. Blessed with the lofty vision and the searing perspective of great Oriya litterateur Kalindicharan Panigrahi and nurtured by the able hands of his illustrious daughter and the state’s first woman Chief Minister Nandini Satpathy, the paper set out to offer readers a new experience in and taste of reading.
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